Scoring year for tourism promotion

Updated at:   14:28:00 - 26/03/2020 Number of views:   36 Posted by:   Lê Thị Thanh Kiều
Tuna show at Bui Vien walking street, Ho Chi Minh City in 2019. Photo: TRAN QUOI Tuna show at Bui Vien walking street, Ho Chi Minh City in 2019. Photo: TRAN QUOI
In 2019, Phu Yen Tourism continues to achieve new milestones compared to the goals and plans set out at the beginning of the year. In particular, the promotion activities have been promoted and brought good effects, contributing to attracting tourists to Phu Yen.
Positive effect 
One of the outstanding results of the tourism sector in 2019 is the promotion activity. A series of events and programs have been organized inside and outside the province, in order to introduce the potential, strengths, images and tourism services to friends nationwide and internationally. Tourism sector has jointly organized the Food and Specialty Tourism Fair, Phu Yen Food Culture Festival; Festival of Culture, Sports and Tourism of Champa people nationwide; Culture and Tourism Week ... 
Seminar on connecting tourist routes, destinations in Phu Yen and South Central, Phu Yen hosted a review of five-year tourism development cooperation program between Ho Chi Minh City and the provinces of Binh Dinh, Phu Yen and Ninh Thuan ( the period 2013-2018 and directions for cooperation in the period 2019-2023); thereby opening up the trend of links, rich and diverse cooperation.
In 2019, Phu Yen Tourism has strongly participated in international tourism fairs: Vietnam International Tourism Fair VITM Hanoi 2019, VITM Can Tho 2019, ITE HCMC International Tourism Fair 2019, Conference of investment promotion and promoting tourism in the Central Coast region in Thua Thien - Hue. These are good opportunities for tourists, domestic and international travel agencies to know more about Phu Yen tourism. 
There are three famtrip delegations coming to Phu Yen, including the Vietnam National Administration of Tourism with 30 travel agencies and provincial presses coming to survey Phu Yen tourism products; delegation of airlines and international travel agencies exploring tourism potential and signing commitment to cooperate in developing and expanding the international tourist market to Tuy Hoa City and the famtrip delegation of Dong Nai tourism. Through these meetings, in addition to the responsible agencies and localities that signed the memorandum, businesses have also found many opportunities to work together to develop products and attract tourists. 
Department of Culture, Sports and Tourism of Phu Yen has promoted the coordination with media agencies inside and outside the province to carry out television programs, reportages, columns introducing tourism products and destinations of Phu Yen. Some programs bring good promotion effects such as: "Vietnam S - A miraculous Vietnam", "VTV Travel - Traveling with VTV", "Amazing race", "Vietnam Discovery - Journey of Vietnam discovery", the" X - Show "program...
Mr. Pham Van Bay, Director of the Department of Culture, Sports and Tourism of Phu Yen, said “the promotion activities have being invested and promoted effectively by the tourism sector. In addition to the programs with budget support, tourism associations and businesses are also aware of investing in this work. For example, the members of the Phu Yen Tourism Association organized a culinary culture show from tuna in Ho Chi Minh City, Can Tho ... creating a very good effect.
Promote the strength of culinary culture 
Besides the strength of the sea and islands, cultural heritage, one more of outstanding point of Phu Yen tourism is the culinary culture. Local culinary culture is recognized by experts as diverse, rich and characteristic.
In an interview with Chef Ly Sanh, Chairman of Saigon Professional Chef Association, he has made a very subtle comment about Phu Yen culinary culture. “Phu Yen is plentiful, rich in ingredients and culinary culture because it has many terrains: mountains, plains and seas; as a long-established land with many layers of culture and the co-existence of many ethnic groups, this thing has created unique dishes”, chef Ly Sanh shared.
Among the specialties of Phu Yen, the top effect for travelers is tuna. Currently, tuna is also processed dozens of dishes by talented chefs. In 2019 alone, tuna was organized to promote and perform in three big cities: Hanoi, Ho Chi Minh City and Can Tho. Righ there, visitors, culinary experts, travel agencies have had an interesting experience from typical dishes of the locality. 
It is very happy that more and more tourism businesses are aware and actively participate in tourism promotion activities, especially in the field of culinary culture to organize and create good effects. Phu Yen ocean tuna is among the top 10 best seafood dishes in Vietnam, so it is necessary to promote this advantage to make a difference for tourism. In addition, the tourism sector will continue to pay attention to training human resources; upgrading facilities, technical equipment for tourism; focusing on developing types of ecotourism, island tourism, cultural tourism, forming thematic tours and typical tourist spots ...
Pham Van Bay, Director of Department of Culture, Sports and Tourism of Phu Yen
Author : Translated by Tran Dinh Dung | Source : Phuyenonline-TRAN QUOI
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